The clothing line Joe Fresh, Canadian fashion line launched woman’s apparel in 2006. Own by well-known Lablaw’s Companies Ltd, Joe Fresh became that brand name at a discount price. Mainly sold at a grocery store, like such called “The Super Center”, has recently announced their biggest move yet. They are migrating with our Geese down south, merging with well-known department store, JCPenney. Opening nearly 700 new outlets within the JCPenney store in the United States.
Joe Fresh is rather a smaller fashion line here in Canada and hadn’t had a standalone store until fall 2010. Where for the first time Joe Fresh left the comfort of the grocery stores and headed onto the streets in Vancouver. That was nearly 4 years where designer Mr. Mimran was able to create women’s fashion and sell clothing while women did her shopping. Supper Centers are like our Wal-Mart’s where all products are sold. But even Wal-Mart couldn’t compare with the designs from the Joe Fresh line that were created and sold. Since opening their first standalone store, there have 6 more standalone stores that have opened up.
Of course bearing the news there are pro’s and con’s from the audience, but in an overall nut shell, this is a great move for Joe fresh in multiple ways. This partnership between Joe Fresh and JCPenney, may be able to help turn around the downfall of JCPenney as they look for new ways to appeal to the general marketplace. Claiming that Joe Fresh has what they are looking for. Joe Fresh looks at this move in a very positive way regardless of the JCPenney fall. This allows a Canadian brand open more stores, to a greater population, to expand their designs and be amongst other amazing brands to display their fashion line. Each company is looking for growth, looking to build their companies up to a new level in regards to fashion and income; this match almost looks like it can be love at first sight.
Mr. Mimran commented that for the first round, as they launch into JCPenney starting next April 2013; they will focus on Woman’s apparel and accessories. As Joe Fresh still remains in control with designs and outlooks, they do wish to remain consistent with PCPenney’s focus.
It’s amazing to see such a small brand move into such greater lengths. Usually, it’s American stores going North of their boarders, but not this time! This is clearly only the beginning for Joe Fresh, and a helpful push towards JCPenney in their search for growth.